Do you still remember the 7 pm series on channel one and the commercials written on cartoon panels when someone changed the commercial panels? It always contained auction commercials where Helmy Khozam was the evaluator expert in all auctions. Do you remember Ramadan commercials; developed in Egypt by Tariq Nour, who imported foreign songs, Arabized their words and made musical content accompanied with beautiful girls as well as the Arabization of foreign funny commercials? Do you remember Al Ahram newspaper of Friday, or Al Akhbar of Sunday each week, when they contained the biggest number of ads squares which were not very different from death notices, as they were typed in the same font, same space, both paid and both ads. These methods were the most common between companies and their customers at this time. When the internet started, there were no enough users to encourage companies to advertise through it, but there were square lights in yellow, red and green. There were pictures captioned "click here" and when you click, you find out that you download a virus which destroys your pc in minutes. But Google and its fellow appeared.
Marketing in the Present (electronic)
Do you know that the number of users in the Arab world has reached 2300% during the last 10 years? This is the higher percentage all over the world. The number of users in the Arab world has reached 871 million users of about 2.5 billion all over the world, making about 35% of all world population.
Do you know that Facebook alone has more than a billion users and that WhatsApp is used by more than 400 million active users? Do you know that more than half billion use the internet through their mobile phones?
Do you know that Egypt comes first in using Facebook with more than 12 million users in the Arab world, followed by Saudi Arabia with 6 million which comes 13th in Asia, then Morocco, Tunisia, Algeria and UAE?
These are quick statistics in late 2011 when we wrote these lines. I think that they are enough to realize how quick marketing has developed from the past and moved to the present and how you can utilize the present to direct your advertising campaign for your company. Just contact us to send your advertisements to more than a billion person in one moment .
Marketing in the Future
We are not the makers of media as we didn't invent TV, social network sites, newspapers, smart phones or any other inventions we have seen. The future will see the development in promotion and advertising processes. In the future, advertisements will be less, but will be more effective than they are in the present or the past. They will send more reliable and clearer messages and will be more dazzling through the technology of Hologram and Augmented Reality; which will develop the nature of printed and outdoor ads. The electronics will make electrical circuits that will be most dazzling. If you would like to see how your most dazzling. If you would like to see how your future campaign will look like, contact us and our representative will take you in ajourney into the future